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Setsail Marketing
Digital Competitive Analysis

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Digital Competitive Analysis

See what's costing your business leads online

Find out exactly where your digital presence is letting you down — before your competitors figure it out first.

The average business we audit has 5 or more gaps their top competitors are already exploiting.

We'll email your report. No spam, ever.

Free. Takes 60 seconds. No credit card required.

★★★★★ 5.0 · Rated by our clients
Trusted by 500+ businesses, governments & organizations across Canada and the US
Google Partner Meta Business Partner B Corporation Ahrefs Certification
Digital Competitive Analysis Report preview
PG Performance ✓ Client Win
Auto Repair
1,254 leads at $3.45/lead
Went from zero paid search presence to a full inbound pipeline with a 35.3% conversion rate.
★★★★★
"Their strategic marketing didn't just increase our sales — it elevated our brand and made us a player in North America."
Sam Atakhanov
Sam Atakhanov Founder, DŌST Bikes

What Your Report Covers

Side-by-side website speed comparison: 4.2s vs 1.1s load time

Is your site losing leads before they call?

Your report checks load speed, mobile usability, and conversion setup — the basics that decide whether visitors stay or bounce.

Keyword rankings table showing competitor positions vs not ranking

Are competitors ranking for your best searches?

Your report shows organic traffic estimates, keyword rankings, and page 2 opportunities you're missing out on.

Google Ads comparison: competitor running ads vs your business with none

What are competitors spending that you're not?

Your report reveals competitor Google and Facebook Ad activity, estimated keyword budgets, and gaps in your paid strategy.

Conversion audit checklist: retargeting pixel missing, booking widget not found

Are you paying for traffic that never converts?

Your report checks retargeting setup, booking widget presence, and conversion paths — so you know if your spend is actually working.

What Our Clients Say

Quincy Vrecko
Quincy Vrecko
CEO, Vrecko Real Estate Group
Coldwater Communications
Theodora Jean
Founder & CEO, Coldwater Communications
City of Prince George
Lucas Enns
Economic Development, City of Prince George
★★★★★
"Setsail integrated so well with our internal team, we feel like we're the same company. Their strategic marketing didn't just increase our sales — it elevated our brand and made DŌST a player in the North American e-bike world."
Sam Atakhanov
DŌST Bikes Sam Atakhanov, Founder
★★★★★
"I'd definitely hire Setsail again. When you hire individual agencies, so much gets lost between layers. Setsail being full-stack means everyone works closely together — no BS, just 'let's get it done.'"
Gordon Lai
Surface 604 Gordon Lai, Sales & Support Manager
★★★★★
"We've been working with Setsail for the last seven years — for website design, product design, video and photo shoots. They've been great, responsible, responsive, and highly recommended."
Larry Knurik
GVA Brands Larry Knurik, VP of Logistics

Your Report in 3 Steps

1

Enter your website

Tell us your URL and we'll start scanning your digital presence automatically.

2

We analyze your digital presence

We check your website speed, SEO rankings, ad activity, and conversion setup — takes about 60 seconds.

3

Get your report

See your scores, your biggest gaps, and exactly where competitors are outperforming you online.

Results From Businesses Like Yours

Inside Your Analysis

Digital Competitive Analysis Report

Your report includes:

✓
Digital Performance Score Your overall digital score vs. the industry benchmark for your market
✓
Website Speed Analysis How fast your site loads vs. competitors — on mobile and desktop
✓
Keyword Gap Report Which searches competitors rank for that your site is completely missing
✓
Google Ads Intelligence Whether competitors are running ads, estimated spend, and top keywords
✓
Conversion Audit Missing CTAs, booking widgets, retargeting pixels, and contact gaps
✓
Priority Recommendations Your top 3 highest-impact fixes — ranked by revenue potential

Ready to See Where You Stand?

Takes 60 seconds. Free. No commitment required.

Common Questions

Is this genuinely free — no credit card, no catch?

Yes. No credit card, no catch. The audit costs us money to run — that's our cost, not yours. You enter your website and email, your results appear on screen, and we'll email you the full branded report and PDF to keep.

Is this a real analysis of my digital presence or a generic tool?

It's specific to your actual website and competitive landscape. We pull your real page speed scores, check your keyword rankings vs. the competitors outperforming you in search, scan for whether you're running paid ads and what they're missing, and evaluate your site's conversion setup. The report names the specific businesses outranking you — not generic examples. It's the same analysis we run at the start of every client engagement.

How long does this take and what do I have to do?

About 60 seconds. You enter your website URL and email address — that's it. Initial results appear on screen while you wait, and we'll email you the full audit and a PDF version to keep. No phone call required, no multi-step process.

What happens to my email address?

We use it to send your report, and if we think we can help based on what it finds, we'll follow up with you. We never share or sell your information to anyone. If you'd rather not hear from us, just reply and we'll remove you immediately — no questions asked.

Will you follow up after I generate this?

Yes — if your report shows meaningful gaps, our team will reach out with recommendations on what to fix first. If you're not interested, just say so or unsubscribe and we won't contact you again.

Is this relevant for a local service business or just for ecommerce and startups?

It works for any business where the website should be generating revenue but isn't — trades and contractors, clinics and dental practices, lawyers, accountants, mortgage brokers, ecommerce stores, SaaS companies, and local service businesses of all kinds. If a competitor is outranking you on Google, running smarter ads, or converting traffic more effectively, this shows you exactly where the gaps are.

What if I already work with a marketing agency?

The report gives you objective, third-party data you can take straight to your current team. A lot of business owners run it to confirm whether their agency is actually moving the needle — or to give their team a concrete list of what to prioritize next.

Your site is leaking leads — let's fix it together
Get Your Fix Plan — Free →

yourdomain.com

0 /100
Needs Work

Your site is losing visitors before they even see what you offer.

See Exactly What's Costing You Leads — Free →

We'll walk through every finding with you and show you exactly what to fix first — no pressure, no commitment required.

Most businesses in your market start here — the gap is fixable.

100%
more organic traffic
Handyman co., Metro Vancouver · 3 months
138%
keyword ranking increase
Construction co., Burnaby · 4 months
Real client result

From 5 page-1 keywords to 32 in 2 months — including 3 Top 10 positions, for a local window coverings company in Vancouver.

The highest-leverage fixes — ranked by impact

Based on your scores, these are the changes that will have the greatest impact on leads — ordered by how much they're costing you right now.

1
Slow site speed
Your mobile performance score is in the critical range. Every second of load time costs you conversions.
2
No retargeting pixels installed
You have no way to re-engage the 97% of visitors who don't convert on the first visit.
3
Missing conversion elements
Your site is missing key conversion signals — contact form, live chat, or a clickable phone number.

Seeing gaps you didn't know about?

We'll walk through exactly what's costing you leads — and show you the fastest fixes first.

Walk Through Your Findings — Free →

Mobile speed — what visitors and Google actually experience

53% of mobile visitors abandon sites that take more than 3 seconds to load — Google / Think With Google
—
/ 100  Mobile PageSpeed
Where you land
Poor0–49
Needs Work50–89
Fast90+
Industry avg: 65
Top performers: 90+

How many keywords is Google sending you traffic for?

Businesses with 75+ page-1 keywords get 3–5× more organic leads than those with under 20 — without paying for every click.
—
keywords ranking on page 1 of Google
Where you land
Critical0–20
Building20–75
Competitive75–200
Leader200+
Typical in your industry: ~40
Top performers: 150+

What's driving your score — and what's pulling it down

Most businesses without active optimization score between 30–50. Scores above 70 require deliberate work on speed, content, and tracking infrastructure.

Is your site set up to turn visitors into leads?

The signals that determine whether a visitor can actually reach you — or leaves for a competitor who makes it easier.

? / 5 conversion signals detected
See all checks

What search engines and ad platforms see on your site

The behind-the-scenes signals that determine whether Google indexes you correctly and whether ad platforms approve your account.

? / 8 technical checks passed
See all checks

How well is your marketing stack instrumented?

Three tiers of tracking maturity — from basic analytics to full retargeting and B2B audience targeting. Each tier you're missing is ad spend you can't measure or recover.

Digital Competitive Analysis Report preview

✓ We've emailed your results to you

Check your inbox — the link lets you revisit anytime.

Your competitors aren't waiting.

We'll show you exactly what to fix first — ranked by what's costing you the most leads right now.

Get Your Free Fix Plan — 30-Min Call →

Businesses like yours book this walkthrough every week.

We'll show you exactly what to fix first — no pressure, no commitment required.

Your score: —/100
Get Your Free Fix Plan →
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Before you go

Want us to show you exactly how to fix your score?

Book a free 30-min call and we'll walk through your top priorities — ranked by what's costing you the most leads right now. No pressure, no commitment required.

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