Free AI Visibility Audit — 90 seconds
Setsail Marketing
AI Visibility Audit

Here's your free AI audit, .

We've already got your details — click below to run your AI visibility check and see how ChatGPT, Perplexity, and Gemini respond when someone searches for your service.

Free. Takes about 90 seconds.

AI Visibility Audit

Find out if ChatGPT is sending your customers to a competitor

We run live queries on ChatGPT, Perplexity, and Gemini — and show you the exact text each AI returns when someone in your city asks about your service.

9 in 10 businesses we audit are completely invisible in AI search results. Most didn't know it.

We'll email you your results. No spam, ever.

Free. 90 seconds. No credit card required.

★★★★★ 5.0 · Rated by our clients
Trusted by 500+ businesses across Canada and the US
Google Partner Meta Business Partner B Corporation Ahrefs
AI Visibility Audit Report preview
Microworks Handyman ✓ Client Win
Home Services
100% organic traffic growth
After fixing AI visibility gaps — robots.txt, schema, and content — search and AI referral traffic doubled within 4 months.
★★★★★
"With Setsail you get a concierge approach — white glove handling without the white glove price tag."
Melanie Clarance
Melanie Clarance
Co-founder, AetherEV

What Your Audit Checks

ChatGPT listing competitor HVAC companies in Vancouver — your business not shown

Live AI Query Results

We ask ChatGPT, Perplexity, and Google Gemini "What are the best [your service] businesses in [your city]?" in real time. You see the exact AI response — and whether your name or a competitor's appears in it.

robots.txt file showing GPTBot, PerplexityBot, and ClaudeBot blocked from crawling the site

Technical AI Accessibility

We check your robots.txt for the 8 AI retrieval bots (OAI-SearchBot, PerplexityBot, Claude-SearchBot, and more), test for an llms.txt file, and measure page speed. If AI bots can't crawl your site, they can't cite it.

VS Code editor showing JSON-LD LocalBusiness schema markup with a missing @type annotation

Structured Data & Schema

We scan your pages for JSON-LD schema markup — the machine-readable signals AI systems use to understand your services, location, and credentials. Missing or shallow schema = invisible to AI.

Google search results showing a Knowledge Panel alongside entity status showing Wikidata not found

Entity & Knowledge Graph

We check whether your business exists in Wikidata — the factual database ChatGPT and Gemini use to verify and ground their answers — and whether Google displays a Knowledge Panel for your business name.

Side-by-side webpages: thin 47-word page on the left vs. structured 1,500+ word page with FAQ on the right

Content Readiness

AI systems prefer pages that answer questions directly. We check whether your site has FAQ content, enough depth to be citable (500+ and 1,500+ words), and the kind of answer-first structure that gets pulled into AI responses.

Six trust signal badges in a 2x3 grid: Named Expert, Team Page, Certifications, Years in Business, Client Proof, Authorship — some checked, some missing

EEAT Authority Signals

We scan your site for the 6 trust signals AI platforms weight when deciding who to recommend: a named expert, team page, certifications, years in business, client proof, and author attribution. Missing these is one of the most common reasons businesses get skipped over.

What Our Clients Say

Quincy Vrecko
Quincy Vrecko
CEO, Vrecko Real Estate Group
Coldwater Communications
Theodora Jean
Founder & CEO, Coldwater Communications
City of Prince George
Lucas Enns
Economic Development, City of Prince George
★★★★★
"Setsail integrated so well with our internal team, we feel like we're the same company. Their strategic marketing didn't just increase our sales — it elevated our brand and made DŌST a player in the North American e-bike world."
Sam Atakhanov
DŌST Bikes Sam Atakhanov, Founder
★★★★★
"I'd definitely hire Setsail again. When you hire individual agencies, so much gets lost between layers. Setsail being full-stack means everyone works closely together — no BS, just 'let's get it done.'"
Gordon Lai
Surface 604 Gordon Lai, Sales & Support Manager
★★★★★
"We've been working with Setsail for the last seven years — for website design, product design, video and photo shoots. They've been great, responsible, responsive, and highly recommended."
Larry Knurik
GVA Brands Larry Knurik, VP of Logistics

Your Audit in 3 Steps

1

Enter your website URL

That's it. We automatically detect your business name, city, and service category from your homepage — no manual input needed.

2

We run the live checks

In parallel, we query ChatGPT, Perplexity, and Gemini, scan your robots.txt, check your schema, and verify your Wikidata entity. Takes about 90 seconds.

3

See your real results

You get an AI Visibility Score, the exact responses from each platform, a technical check grid, an EEAT authority breakdown, and a prioritized action list. Results emailed to you too.

Results From Businesses That Fixed Their AI Visibility Gaps

Inside Your AI Visibility Audit

AI Visibility Audit Results Preview

Your audit includes:

✓
Live AI Response Excerpts Exact text each AI returns when someone asks about your service in your city
✓
AI Visibility Score (0–100) One score across 5 categories — know exactly where you stand vs. competitors
✓
Technical Access Check robots.txt, schema markup, llms.txt, page speed, and Wikidata — 8 checks total
✓
Competitor Names Found The specific businesses AI recommended instead of you across 9 live queries
✓
Top 3 Priority Fixes Ranked by impact — the fixes most likely to get you appearing in AI results fastest

See If ChatGPT Knows You Exist

Takes 90 seconds. Free. No account required.

Common Questions

Is this genuinely free — no credit card, no catch?

Yes. No credit card, no catch. Running the audit costs us money — AI API calls, technical checks, and compute. That's our cost, not yours. You enter your website and email, results appear on screen, and we email you a copy to keep.

How accurate are the AI query results?

Very accurate. We run live queries against each AI platform at the exact moment you submit — not simulated or cached results. The text you see in your results is the real response the AI generated, word for word. AI responses do vary slightly between runs, but the presence or absence of your business name is consistently reliable.

How is this different from a standard SEO audit?

A traditional SEO audit tells you how your pages rank on Google's search results page. This audit tells you whether AI systems — which operate on a completely different logic — know your business exists and are willing to recommend it. You can rank #1 on Google and still be completely invisible in ChatGPT.

Why do you only need my website URL and email?

We automatically read your website to extract your business name, city, and service category — so we can build accurate AI queries without asking you to type everything in manually. You just give us a starting point and somewhere to send your results.

How long does it take?

About 60–90 seconds. The AI queries run in parallel across three platforms, and the technical checks run simultaneously. You'll see a step-by-step progress indicator while we work so you know exactly what's happening.

Will you follow up after I generate this?

If your results show meaningful gaps, our team will reach out with specific recommendations on what to fix first. If you're not interested, just say so or unsubscribe and we won't contact you again. No pressure, ever.

yourbusiness.com

0 /100
Calculating...

We searched ChatGPT, Perplexity, and Gemini for your business. Here's what we found.

Get a Free Walkthrough of Your Results →

We'll walk through every finding with you — no pressure, no commitment required.

Every day you're invisible on AI, the businesses below are getting your prospects instead.

AI is now the first stop for buying decisions. The gap between businesses that appear and those that don't is widening every week.

Who AI is sending your prospects to instead of you

These businesses appeared most frequently across 9 queries on ChatGPT, Perplexity, and Gemini when we searched for your service. Each time a prospect searches on AI — they're being recommended one of these instead of you.

Business Platforms AI Score
Loading...

Seeing competitors you didn't expect?

We'll walk through what they're doing differently and show you how to close the gap.

Walk Through Your Findings — Free →

What each AI said when we searched for your business

These are the exact responses returned by each AI platform when we asked about your service in your city — run live when you submitted your URL.

P
Perplexity AI
Not Mentioned
Query we ran
"Best [service] companies in [city]"
What Perplexity said
Loading...
Loading results...
G
ChatGPT (GPT-4o with Search)
Not Mentioned
Query we ran
"Who are the best [service] businesses in [city]?"
What ChatGPT said
Loading...
Loading results...
✦
Google Gemini
Not Mentioned
Query we ran
"Best [service] companies [city] recommendations"
What Gemini said
Loading...
Loading results...

What's driving your score — and what's pulling it down

Most businesses without AI optimization score between 30–50. Scores above 65 require active work on schema, entity presence, and content strategy.

The trust signals AI uses to decide who to recommend

AI platforms use these trust signals when deciding whether to recommend a business. Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) — these 6 signals directly influence AI recommendation likelihood.

Can AI bots actually read and cite your site?

Whether AI retrieval bots can crawl and cite your site — the technical layer most businesses get wrong.

? / 8 technical checks passed
See all checks
?
OAI-SearchBot allowed
ChatGPT's retrieval crawler. Must be allowed in robots.txt for ChatGPT to fetch your content when answering questions.
?
PerplexityBot allowed
Perplexity's crawler. If blocked, Perplexity cannot cite your site in search answers even if your content is directly relevant.
?
Claude-SearchBot allowed
Anthropic's retrieval bot — distinct from ClaudeBot (training). Needed for Claude to cite your site in search mode.
?
llms.txt file present
An emerging standard that tells AI systems what your site contains. Businesses with llms.txt get better AI comprehension of their content.
?
Business schema present
JSON-LD structured schema that tells AI your business name, type, and details. One of the most reliable ways to get your information into AI answers.
?
FAQ schema present
AI systems extract FAQ content heavily when formulating answers. FAQ schema makes your Q&A machine-readable and citable.
?
Page speed (LCP)
Slow-loading pages are deprioritized by AI crawlers. Target: under 2.5 seconds LCP.
?
Wikidata entity exists
The structured factual database ChatGPT and Gemini use to verify business information. Without an entry, AI has no authoritative record of your business.
1

Loading...

2

Loading...

3

Loading...

Your competitors are figuring this out right now

AI search is still early. A small number of businesses in every market are actively optimizing for it — and building a citation advantage that compounds over time.

The window to get ahead before your competitors do is open right now. Book a free 30-minute walkthrough and we'll show you exactly where you stand and what's worth fixing first.

Book Your Free Results Walkthrough →

30 minutes. We walk through your findings and show you exactly what's worth fixing first.
No obligation to move forward.

Your AI visibility report is being prepared…
0% complete

Wait — before you go

Is ChatGPT sending your customers to a competitor?

The audit takes 90 seconds and is completely free. Most businesses we check are invisible in AI results — including ones that rank #1 on Google.

No spam. No commitment required.